MY WORK

Joined to build the GTM and commercialization foundation for early-stage deep tech ventures. Worked directly with faculty, researchers, and industry partners to assess market opportunities and turn research into fundable, scalable businesses.

• Led market research and commercialization across multiple early-stage technologies, developing one-pagers, use cases, competitive landscapes, and investor-facing narratives.
• Conducted primary and secondary research with professors, researchers, and investors to define ICPs, market sizing, pricing models, and GTM strategy.
• Helped spin out GridSeer, partnering with the founding CEO across product development, GTM, business development, and strategic partnerships.
• Supported commercialization of mCDR technology in Dubai, translating the science into a market opportunity and establishing a new venture foundation.
• Engaged 10+ researchers and 20+ industry partners to shape commercialization strategy and accelerate adoption.
• Supported startup operations including talent hiring, partner engagement, and cross-functional execution across multiple ventures.

First business hire at GridSeer. Owned the company's GTM foundation from brand identity through market launch, leading product strategy, commercialization, and strategic partnerships while operating across multiple functions simultaneously.

• Built GTM from zero: brand identity, ICP definition, buyer personas, competitive landscape, and full launch strategy.
• Developed customer-centric positioning and messaging across web, sales presentations, one-pagers, and enterprise sales enablement assets.
• Designed an agentic AI-powered competitive intelligence and outreach engine, increasing stakeholder engagement 3x through scalable automation.
• Built strategic partnerships with Aveva, ScottMadden, and Joules Accelerator, aligning technical, commercial, and cross-functional priorities.
• Represented GridSeer at global conferences and industry summits, building brand awareness and enterprise relationships.
• Helped secure $500K in grant funding and drove $400K in ARR. Won Joules Accelerator Cohort 15.
• Owned GTM operations: CRM, project management, talent hiring, deliverable reviews, and primary external spokesperson.

Hired by Tim Norris (VP of Product Marketing) to lead the full GTM launch of Brivo Door Station, a new cloud product. Owned the strategy end-to-end, from market research through sales enablement and training.

• Led GTM strategy contributing to a projected 30% revenue growth and 15% margin improvement over 18 months.
• Collaborated cross-functionally with product, engineering, and sales to align roadmap, messaging, and launch plan.
• Built performance-driven assets including 4+ presentations, 2 case studies, and SEO-optimized landing pages, driving a 30% increase in organic traffic.
• Established KPIs and improved email open rates by 25% through A/B tested campaigns and audience segmentation.
• Enabled global sales team by training 75+ reps on product features, developing call scripts, and scaling social media efforts.

Began as a Software Engineer building enterprise automation for global clients, then transitioned into product marketing and GTM, applying technical depth to drive commercial outcomes for four B2B SaaS AI products generating $3.5M in revenue.

• Led GTM strategy for 4 B2B SaaS and AI products, generating $3.5M in revenue. Owned product marketing roadmaps across Product Management, Data Science, and Sales.
• Analysed adoption metrics and market trends to identify GTM gaps, increasing product engagement by 15%. Implemented Voice of Customer programs to drive roadmap decisions.
• Created 20+ technical enablement assets including API docs, SDK guides, personas, pitch decks, battle cards, and datasheets, supporting global sales teams.
• Scaled SEO, SEM, and developer-focused campaigns, driving a 30% lift in qualified traffic and improving enterprise lead conversion.
• As a Software Engineer, developed OCR models automating prescription processing, reducing error by 80% and cost by 40% for a major healthcare client.